With a history of over 30 years in the Hungarian communications industry, driven by our firm belief that change is not just a passing trend. We have guided our clients with our deep understanding of trends and help them successfully integrate into the formation of these. We don’t get lost in the present but continuously reshape and renew the way we communicate for better results.
media strategy, traditional press, digital and social media – where we strengthen our clients’ and their brands’ presence with expertise and creative solutions
helping us multiply reach with a target audience–focused approach
to inform audiences or deliver a strong brand experience
brand, corporate and ESG communication – with which we coherently and comprehensively represent our clients, build their reputation, and help their businesses achieve commercial success
with which we build a personal branding for executives
with which we create market leader employer brand that increases employee loyalty and makes recruitment efficient
we stand by our clients even in the most difficult situations with our crisis management expertise and experience
with which we represent our clients' interests towards government decision-makers
professional and up-to-date use of artificial intelligence through the development of our own tools, so that it does not pose a threat to our clients and their brands but rather helps us increase efficiency
Through our communication expertise, we support our clients in building relationships and creating value. We help them deliver their messages effectively to their audiences. Through strategic solutions and bold ideas, we assist their businesses and brands in growing, managing risks, and strengthening their reputation.
Auchan has entered a new era with a fresh brand strategy, and at the heart of it is a charming new figure: a little bird that is ready to become a friendly "brand ambassador" for customers.
But this little bird is more than just cute — it's here to help. From guiding shoppers through the latest offers to highlighting great deals and sharing practical advice, it will play an increasingly central role in Auchan's communications.
We're excited to share this historic moment with you – just look: the bird is hatching from its egg!
We launched K&H's new CSR programme, K&H Fit for Life, in November 2024 in partnership with our client. The initiative supported 77 motivated young people in child protection care to start their independent adult lives. The programme was open to applications, and the selected young people will be supported with a training that will bring them closer to getting their dream job. We were delighted to be involved in this social responsibility programme, where, in addition to communicating the initiative, we also managed the application process and organised the award ceremonies nationwide.
In early April, in the presence of the press, Auchan Hungary officially opened its very first fully staffless smart store: Auchan GO. This marks not only a leap in technological innovation but also the beginning of a new era in customer experience. No wonder it generated significant media interest – we achieved an impressive 79 media appearances!
This store is a living example of how digitalization and automation can be harnessed to serve shoppers. The essence of this smart retail point is its constant availability, as it requires no personnel. Using the OkAuchan mobile app, customers can enter the store at any time, and the value of purchased items is automatically deducted from their account – then they're free to go.
The new store format is a compact 18-square-meter modular unit that can be installed almost anywhere. It operates through artificial intelligence, sensor technology, and a mobile application, offering a checkout-free shopping experience 24/7 to residents around Bikás park.
Auchan remains committed to redefining the shopping experience – and we’re here to help make sure that message reaches as many people as possible!
At Well, ending the year with acts of charity has become an important tradition. This year, we partnered with our clients—Auchan, the LEGO team, K&H Bank, and Piros Mogyorós—to bring gifts and Christmas candies to the children at the Esze Tamás Children’s Home in our district. We also spent time decorating their tree and playing together. We’re grateful for the opportunity to support the children and for the collaboration of our clients in making this initiative possible.
In November, LEGO® Vili, the world’s first tram built from LEGO bricks, was unveiled in collaboration with BKV, BKK, Budapest Brand, and the LEGO team. Located at Deák Ferenc Square during the Advent season, it drew countless visitors. Seeing our idea coming to life was really exciting, and coordinating the press communication was a truly rewarding experience! The vibrant tram highlighted the importance of play, as a superpower that allows us to rebuild and sparkle joy in the world around us. Visitors also showcased their creativity by adding their own bricks to the extraordinary vehicle!
We are proud to announce that the Healers of the Future program, created in collaboration with our client K&H Bank, won a Bronze award in the CSR category at the Prizma Creative PR Competition. This initiative celebrates young, dedicated pediatricians who are committed to utilizing innovative technologies in their work. A big thank you to K&H Bank for entrusting us with the full coordination and communication of this meaningful project.
The LEGO® Lion Campaign has received international recognition, earning a Bronze award in the Brand Experience category at the Effie Awards Europe 2024. Developed in collaboration with the LEGO team, Red Lemon, and Momart, our agency contributed to the campaign’s success by managing its press strategy. It was a privilege to work alongside such a skilled and creative team.
Two of our agency’s projects, the K&H animal-friendly groves program and the K&H agricultural CO2 calculator received the Green Pledge trademark created by marketing and communication associations (MAKSZ, MMSZ and ÖRT). The award recognizes high-quality work in the field of environmentally conscious communication. We are honoured to be among the 3 agencies that received the award this year. We would like to thank our client, K&H, for the long term trust and we hope that we will participate in the development, implementation and communication of many joint sustainability programs in the future!
40 awards
09 shortlist
LEGO® tram
The life-size LEGO® tram is the world's largest moving LEGO® structure, created as a result of a wide-ranging collaboration with the aim of inspiring future builders and drawing attention to the superpowers of play in a world where we spend less and less time playing.
The initiative not only generated widespread domestic and international media coverage, but also hundreds of fans shared their content, organically spreading the campaign's message through their own experiences.
Good communication begins with listening, so that we can truly and deeply understand each other.
And we are ready to hear from you!
H-1126 Budapest,
Orbánhegyi út 50.
Phone: +36 1 350 7390
well@well.hu
